Tone of Voice

It’s not just what you say but how you say it. Your tone of voice is the manner in which you communicate to your customers and it requires a great deal of attention to get it right. I take into consideration your audience, your brand’s personality and the mood you desire to drum up online, in print and even face-to-face.


After creating the main copy and messaging for Filmbankmedia who wanted to undergo a revamp, I devised this document to solidify the desired tone of voice for the brand.


LottoSocial wanted to redo their branding which meant new messaging and a defined TOV. The key elements I decided to incorporate were trust, fun and clarity.

This brand wanted to convey the medical and cosmetic benefits of its products. I decided that the best route to achieving this would be through a tone which signified transparency, professionalism and friendliness.